THE CALL TO ADVENTURE

GardenChoice was born from a singular obsession: The
belief that the market deserves better than the “status
quo.” We are scouts, scientists, and growers who refuses
to settle for the ordinary.

YOUR GREENHOUSE
DESERVES BETTER THAN
“ORDINARY.”

Finding breakthrough genetics shouldn’t be a
gamble. Since 2016, we’ve acted as the bridge
between visionary independent breeders and
growers who refuse to settle. Let GardenChoice
do the heavy lifting, connecting you with the
rare genetics that can help you grow a more
profitable, vibrant future.

MEET THE PATHFINDERS

RICK GRAZZINI

The Lead Geneticist: The man who decodes the DNA of discovery. Rick ensures that every “find” has the structural integrity to survive the real world.

KO KLAVER

The Relentless Explorer: Ko lives where the map ends. While most of the industry sticks to the standard, Ko is scouring the globe for your next advantage.

ARJEN VRIEND

The Global Navigator: While others stay in the office, he spends his life in the fields, sourcing the “unfindable” treasures that others simply miss.

DEVONNE FRIESEN

The Brand Catalyst: DeVonne turns rare genetics into compelling consumer stories, helping you transform your greenhouse inventory into a high-demand business.

YOUR UNFAIR ADVANTAGE:
FOUR INDUSTRY LEADERS, UNIFIED FOR YOU.

By joining leaders in breeding, production, sales and marketing,
GardenChoice offers you access to top tier genetics. No hunting, trialling or
taking risks. When you choose GardenChoice, your customers choose you.

THE EXPLORER’S CREED

RIGOROUS DISCOVERY.

We don’t release a plant because it’s new; we release it
because it survived the trial. Every GardenChoice
specimen is tested for northern resilience.

INDEPENDENT SPIRIT.

We are the champions of the independent breeder. We
believe the best ideas don’t come from giant corporations;
they come from the adventurous and daring scientists in
the back-acre greenhouses.

START-TO-FINISH INTEL.

We provide the map (The Protocols) and the supply chain
(The Network) so you can grow with confidence.

READY TO BRING THE EXTRAORDINARY HOME?

The hunt is over. Choose your route below to secure these
genetics for your next season.

GROWERS

RETAILERS

COLLECTORS

Connect with our Network Partners for
liners, URCs, and tissue culture.

Reach out to our authorized Brokers to
map your inventory and secure your
shipments.

Start your own garden. Find our
extraordinary specimens at a vetted
Online Retailer near you.

FIND AN INPUT SUPPLIER

FIND A BROKER

VIEW RETAILERS